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Revenue driver analysis · compared with Spreadsheets

Revenue driver analysis without spreadsheets

"Where is my revenue coming from?" is the question sales directors and commercial finance ask. With spreadsheets, the first answer takes hours, and the same hours again every month. Here is what each approach takes, and when spreadsheets are still the right choice.

What the job needs

The question

Where is my revenue coming from? Asked by sales directors and commercial finance, every month.

The data

Invoiced sales by customer, product and month.

The answer

The change split into price, volume, mix, new and lost, by customer and product, summing exactly.

With spreadsheets

  1. Export the data and paste it into the workbook
  2. Rebuild the lookups and formulas for the new period
  3. Check the totals by hand
  4. Repeat next month

From the files you already export

  1. Export invoiced sales from the ledger or billing system
  2. Map customer, product and period once
  3. Ask what is driving revenue; the price, volume and mix bridge comes back
  4. Open any line to the customers and products behind it

Side by side

SpreadsheetsCovirage
Time to the first answerHours, and the same hours again every monthMinutes on a file you already export; set up for you within a week
What it needsAn analyst's time each periodThe exports your systems already produce. No warehouse, no modelling language, no data team
Who builds itAn analyst, by hand, every periodWe map the columns once and set the dashboard up for you
Where "why" comes fromWhatever the analyst builds that month, checked by whoever has timeAn explain block splits every change into its causes; the lines sum to the change, and each opens to its rows

Typical patterns, not a verdict on any product.

When spreadsheets are still the right choice

  • A one-off question that will not come back
  • Small data and a single owner
  • Exploring an idea before deciding what to measure

Questions about revenue driver analysis

Can revenue driver analysis be done in spreadsheets?

Yes, and for a one-off question that will not come back they are often enough. The cost is the rebuild: hours, and the same hours again every month. The measures and the checks have to be redone by hand each period.

What data does revenue driver analysis need?

Usually invoiced sales by customer, product and month. Covirage reads those exports directly and maps the columns once.

What comes back when I ask "Where is my revenue coming from?"

In Covirage, the change split into price, volume, mix, new and lost, by customer and product, summing exactly. Our tools compute it and check that it reconciles; the AI model explains it.

See it on your own data

Bring an export you already produce. The data map opens next, every column mapped once, and the first question is answered in minutes. Free, in your browser, no account. Or talk to us and we will set it up for you.