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Account coverage · compared with Spreadsheets

Account coverage without spreadsheets

"Are we covering the accounts that matter?" is the question sales directors and sales operations ask. With spreadsheets, the first answer takes hours, and the same hours again every month. Here is what each approach takes, and when spreadsheets are still the right choice.

What the job needs

The question

Are we covering the accounts that matter? Asked by sales directors and sales operations, every month.

The data

The CRM activity export, the assignment file and the invoice ledger.

The answer

Revenue of accounts touched within their cadence over revenue assigned, by rep, with the uncovered list.

With spreadsheets

  1. Export the data and paste it into the workbook
  2. Rebuild the lookups and formulas for the new period
  3. Check the totals by hand
  4. Repeat next month

From the files you already export

  1. Export activity from the CRM and revenue from the ledger
  2. Map accounts and owners once
  3. Ask who is uncovered; the list comes back by value, with the owner
  4. Work the list and ask again next week

Side by side

SpreadsheetsCovirage
Time to the first answerHours, and the same hours again every monthMinutes on a file you already export; set up for you within a week
What it needsAn analyst's time each periodThe exports your systems already produce. No warehouse, no modelling language, no data team
Who builds itAn analyst, by hand, every periodWe map the columns once and set the dashboard up for you
Where "why" comes fromWhatever the analyst builds that month, checked by whoever has timeAn explain block splits every change into its causes; the lines sum to the change, and each opens to its rows

Typical patterns, not a verdict on any product.

When spreadsheets are still the right choice

  • A one-off question that will not come back
  • Small data and a single owner
  • Exploring an idea before deciding what to measure

Questions about account coverage

Can account coverage be done in spreadsheets?

Yes, and for a one-off question that will not come back they are often enough. The cost is the rebuild: hours, and the same hours again every month. The measures and the checks have to be redone by hand each period.

What data does account coverage need?

Usually the CRM activity export, the assignment file and the invoice ledger. Covirage reads those exports directly and maps the columns once.

What comes back when I ask "Are we covering the accounts that matter?"

In Covirage, revenue of accounts touched within their cadence over revenue assigned, by rep, with the uncovered list. Our tools compute it and check that it reconciles; the AI model explains it.

See it on your own data

Bring an export you already produce. The data map opens next, every column mapped once, and the first question is answered in minutes. Free, in your browser, no account. Or talk to us and we will set it up for you.