Customer profitability · compared with Spreadsheets
"Which customers earn money after what they cost to serve?" is the question commercial finance and sales leadership ask. With spreadsheets, the first answer takes hours, and the same hours again every month. Here is what each approach takes, and when spreadsheets are still the right choice.
Which customers earn money after what they cost to serve? Asked by commercial finance and sales leadership, every month.
Invoiced sales and margin, with delivery, order and service files.
Contribution per customer after cost to serve, ranked, with the drivers of cost behind each.
| Spreadsheets | Covirage | |
|---|---|---|
| Time to the first answer | Hours, and the same hours again every month | Minutes on a file you already export; set up for you within a week |
| What it needs | An analyst's time each period | The exports your systems already produce. No warehouse, no modelling language, no data team |
| Who builds it | An analyst, by hand, every period | We map the columns once and set the dashboard up for you |
| Where "why" comes from | Whatever the analyst builds that month, checked by whoever has time | An explain block splits every change into its causes; the lines sum to the change, and each opens to its rows |
Typical patterns, not a verdict on any product.
Yes, and for a one-off question that will not come back they are often enough. The cost is the rebuild: hours, and the same hours again every month. The measures and the checks have to be redone by hand each period.
Usually invoiced sales and margin, with delivery, order and service files. Covirage reads those exports directly and maps the columns once.
In Covirage, contribution per customer after cost to serve, ranked, with the drivers of cost behind each. Our tools compute it and check that it reconciles; the AI model explains it.
Customer profitability without a BI suite · Customer profitability without a planning platform · Customer profitability without an enterprise data platform
Cost and variance analysis · FP&A reporting · Project cost control · Revenue driver analysis · Account coverage · Share of wallet · Board reporting
Bring an export you already produce. The data map opens next, every column mapped once, and the first question is answered in minutes. Free, in your browser, no account. Or talk to us and we will set it up for you.