Revenue driver analysis
Revenue moved. Was it price, volume, mix, new customers or lost ones, and where? Covirage builds the bridge from your own sales or income files: each line is a driver, the lines sum exactly to the change, and every line opens to the customers, products and regions behind it.
The monthly pack answers the questions somebody anticipated. The director's next question is always why. Revenue driver analysis answers it from the same figures, in the same definitions, without an analyst rebuilding a workbook.
The classic decomposition by product and customer, at the level your data supports, with the residual shown and not hidden.
Growth split between customers you kept, customers you won and customers who stopped, by value.
Each line broken down by region, channel, product or owner, ranked by contribution to the change.
Three steps, in this order.
Sales or income by customer, product and period, with units where you have them. Client IDs only.
Totals by level agree with each other and with the control total you give.
Any period against any other, any cut, with the tool that produced the answer named.
Short answers. The Help center has the long ones.
Then price and volume cannot be separated honestly, and the bridge says so. It falls back to customer and product effects: retained, new, lost and mix.
Yes. For interest income the drivers are balance, rate and mix. For a trading business they are client activity, market volume and margin. The bridge has the same shape.
No. It explains what has happened. Forecast analysis has its own page.
Written for this job: the measures, the data you already hold, and the arithmetic.
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