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For freight forwarders, shipping lines and logistics providers

Customer share analytics for forwarders and shipping lines, by trade lane.

Which customers give you Asia to Europe and route transpacific elsewhere. Which trade lane you win on rate and lose on space. Which sales office covers forty accounts and quotes twelve. From the booking system, reconciled to invoiced TEU and tonnage.

Upload sample data to try itSee a demoAI analytics for Shipping and logisticsWorks with CargoWise and Magaya exports. Customer IDs only.
Customer 2207 · TEU by trade lane, won against shippedreconciled ✓
Asia to North Europe
1,240 TEU
Transpacific
410 TEU
Transatlantic
90 TEU
Intra-Asia
—
Total1,740 TEU
Per customerTEU won against TEU shipped, by trade lane
Per officeaccounts, quotes, bookings
100%reconciled to invoiced TEU

Share of the customer, by trade lane

Forwarding is sold lane by lane and a customer rarely gives all of them to one provider. Covirage shows each customer's lanes against the ones you carry, values the rest at your margin, and ranks the list per office so it fits a week of calls.

Trade-lane share

TEU or chargeable weight carried against the customer's total on the lane, valued at your margin.

Office coverage

Accounts per office against quotes and bookings logged. The gap is the calls not made.

Booking reconciliation

Bookings by office equal invoiced TEU and tonnage. Every refresh.

How it works

Three steps, in this order.

Export bookings and quotes

By customer, trade lane, mode and office.

Load customer volumes

Where you know them, from tenders or customs data. Otherwise the lane norm is used.

Work the lanes

Each office gets customers and lanes. The commercial director gets the roll-up.

“We were the incumbent on one lane and had never asked where the other four went.”A commercial director at a mid-size forwarder

Questions this industry asks

Short answers. The Help centre has the long ones.

Which systems?

Any export with customer, lane, volume and office. CargoWise and Magaya exports work as they are.

Air freight?

Yes. Chargeable weight is the unit, lanes are airport pairs, and the roll-up is the same.

How is this different from the freight brokers page?

That page is truckload lanes for brokers and 3PLs. This one is ocean and air trade lanes for forwarders and carriers.

Read more

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