For freight brokers and 3PL sales teams
Which shippers give you one lane and tender ten. Which rep is covering sixty accounts and quoting for fifteen. Which lanes you win and never see again. From the TMS you already run, shipper IDs only.
Freight sales is lane by lane. Covirage shows each shipper's tendered lanes against the ones you win, values the rest at your margin, and ranks the list per rep so it fits a day of calls.
Won against tendered, per shipper, valued at your average margin on the lane.
Accounts per rep against quotes logged. The gap is the calls not made.
Loads by rep equal invoiced loads. Every refresh.
Three steps, in this order.
Loads, quotes and tenders by shipper and rep.
Trailing 90 days by default.
Each rep gets shippers and lanes. The sales director gets the roll-up.
Short answers. The Help center has the long ones.
Any export with shipper, lane, loads and rep. McLeod, Turvo and MercuryGate work as they are.
It helps. Without it, Covirage still shows won lanes per shipper against the shipper's norm.
Yes. Lane, depot and shipper map the same way.
Analytics software for freight brokers and 3PLs, compared · Alternatives to named products
Written for this industry: the measures, the data you already hold, and the arithmetic.
Build a recurring road-fleet report from vehicle activity and cost exports. Work through availability, trip counts, cost per mile and budget exceptions by depot, with spreadsheet formulas and reconciliation checks.
Oct 23, 20265 min readChoose fleet management key performance indicators with consistent vehicle-day and mileage denominators. A two-depot example calculates availability, utilization, fuel economy, and operating cost, then changes one input to show what moves.
Oct 22, 20267 min readHow freight brokers should choose analytics software: start from the questions, check the data you hold, ask vendors ten questions, avoid the traps.
Aug 31, 20264 min readA freight brokerage dashboard compares load margin and tender decisions by desk, shipper, and lane. Follow a worked export, spreadsheet formulas, and reconciliation checks before using the results in a desk review.
Aug 23, 20265 min readThe ten sales KPIs a freight brokerage or 3PL should run on, each with its formula, the export it comes from and what it tells you: lane share per shipper, primary tender share, margin per load by shipper and lane, tender acceptance and rejection, spot against contract mix, carrier concentration per lane, shipper concentration, quote win rate on spot, dormant shippers and lanes, and days to pay against days to collect. Also the three measures most brokerages miss, the figures to drop, the identities, and who owns what.
Aug 22, 20264 min readThe complete primary tender share calculation on ten tenders from one shipper on one lane, small enough to check by hand: each tender's time, whether it arrived first or cascaded after another provider's refusal, acceptance, the broker's position inferred from timing where the routing guide is not shared, primary tender share, acceptance when first against when cascaded, on-time on the loads moved, the case for primary with the incumbent's rejection rate from the shipper's data, and the assertion that tenders equal first plus cascaded, so a reader can reproduce every figure and then run it on their own tender log.
Aug 19, 20263 min read