For freight brokers and 3PL sales teams
Which shippers give you one lane and tender ten. Which rep is covering sixty accounts and quoting for fifteen. Which lanes you win and never see again. From the TMS you already run, shipper IDs only.
Freight sales is lane by lane. Covirage shows each shipper's tendered lanes against the ones you win, values the rest at your margin, and ranks the list per rep so it fits a day of calls.
Won against tendered, per shipper, valued at your average margin on the lane.
Accounts per rep against quotes logged. The gap is the calls not made.
Loads by rep equal invoiced loads. Every refresh.
Three steps, in this order.
Loads, quotes and tenders by shipper and rep.
Trailing 90 days by default.
Each rep gets shippers and lanes. The sales director gets the roll-up.
Short answers. The Help centre has the long ones.
Any export with shipper, lane, loads and rep. McLeod, Turvo and MercuryGate work as they are.
It helps. Without it, Covirage still shows won lanes per shipper against the shipper's norm.
Yes. Lane, depot and shipper map the same way.
Analytics software for freight brokers and 3PLs, compared · Alternatives to named products
Written for this desk: the measures, the data you already hold, and the arithmetic.
How a freight broker or 3PL measures the share of loads on each lane carried by its top carrier from the load ledger, sets a stated threshold per lane volume band, finds the lanes where one carrier's exit would leave shippers uncovered, and pairs the concentration with the carrier's acceptance trend so the risk is seen before the tender is refused.
16 Sept 20262 min readHow a freight broker or 3PL measures lane share per shipper from the TMS: loads won against loads tendered by lane, rep coverage against quotes logged, and the reconciliation to invoiced loads that makes the sales list trustworthy.
16 Sept 20263 min readHow a freight broker measures gross margin per load from the load ledger's customer rate and carrier cost, rolls it up by shipper and by lane, finds the shipper-lane pairs at or below zero margin that volume was hiding, separates contracted lanes priced wrong from spot lanes bought badly, and ranks the pairs by the margin that a repricing or a carrier change would recover.
16 Sept 20262 min readHow a freight broker measures whether it is a shipper's primary provider on a lane or the fallback that gets the loads the primary rejected, from the shipper's tender data and the broker's own log: the broker's position in the routing guide, the share of loads tendered to it first, the acceptance it gives when it is first, the lanes where it is backup and wins most of what it sees, and the case to the shipper for moving up the guide.
16 Sept 20263 min readWhy lane share means different things on contracted and spot freight, how to carry the flag from the TMS, the two lists it produces per shipper, and the mistakes that follow when a broker reads a low share on a contract lane as a sales problem.
16 Sept 20263 min readThe ten questions the president of a freight brokerage puts to the shipper sales and carrier teams, which shipper-lane pairs lose money, where is one carrier the lane, which lanes are rejecting before the market does, where are we primary and where are we the backup, which shippers give us a fraction of their lanes, what does a rejection cost us, which shipper reps' books depend on one shipper, which carrier reps keep their carriers, what is the spot share of the book, and what changed, each with the table from the load ledger and the tender log, and the answer to send back.
16 Sept 20263 min read