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Blog · Wallet share and penetration · Consulting and advisory

What is a good realisation rate? The answer depends on three things you can measure

The honest answer to what realisation rate a law, accounting or consulting firm should have: the 85 to 95 percent figures quoted depend on which realisation is meant, billing realisation against recorded time or collection realisation against billed, on the rate card the time was valued at, and on the client and matter mix. This page gives the ranges by firm type, the three measurable things that set the right figure for one firm, and the table to compute before anyone quotes a percentage.

The short answerA good realisation rate depends on which one is meant. Billing realisation, fees billed over time recorded at standard rates, runs 80 to 92 percent at most firms; collection realisation, cash collected over fees billed, runs 90 to 97; the two multiplied is the figure that reaches the partners. It depends on the rate card: a firm that has quietly raised its standard rates reports falling realisation with no change in what clients pay. And it depends on the client mix, because realisation per client ranges from 60 to 105 percent inside one firm, and the firm figure is the average of that spread. Compute both realisations, at a fixed rate card, per client against the client's own history, and the number becomes one the firm can act on.

Realisation is what the firm gets over what it recorded, and there are two of them. This page sets them out, gives the ranges, and shows the three things that make one firm's figure mean something.

The two realisations, and the ranges

Measure Formula Law, typical Accounting, typical Consulting, typical
Billing realisation Fees billed ÷ time at standard rates 82 to 92 percent 80 to 90 percent 75 to 90 percent
Collection realisation Cash collected ÷ fees billed 92 to 97 percent 93 to 98 percent 90 to 97 percent
Net realisation Product of the two 76 to 89 percent 75 to 88 percent 68 to 87 percent

Consulting runs lower on billing realisation because more work is fixed-fee against time budgets that overrun.

The three things that decide it

1. Which realisation, and the product

Stage Amount Rate vs prior stage
Time recorded at standard $10,000,000
Fees billed $8,800,000 88% billing realisation
Cash collected $8,360,000 95% collection realisation
Net 83.6%

The firm quoting 95 is quoting collection. The firm quoting 88 is quoting billing. The partners feel 83.6.

2. A fixed rate card

Year Standard rate Hours Time at standard Billed Realisation
Last $500 20,000 $10,000,000 $8,800,000 88%
This $550 20,000 $11,000,000 $8,900,000 81%

Billed rose one percent. Realisation fell seven points. The clients on agreed rates paid what they agreed; the rate card moved. At last year's card, this year's realisation is 89 percent, and the finding is that the rate rise was realised on almost nobody. Realised rate per hour, $440 to $445, is the figure that survives the card change.

3. Per client, against the client's own history

Client Realisation, this year Prior year Three years ago Write-offs this year Decided?
A 70% 71% 70% $0 Negotiated discount, on file
B 74% 85% 92% $180,000 Nothing on file
C 102% 100% 98% $0 Premium agreed

B is the row. The realisation by client piece works the list, and the utilisation against realisation piece does the same per fee earner.

The table to compute

Measure Formula From
Billing realisation Billed ÷ time at standard, per client, matter, fee earner Time and billing system
Collection realisation Collected ÷ billed, per client Billing and cash
Net realisation Product Above
Realised rate per hour Billed ÷ hours Time and billing
Same at prior rate card Billed ÷ time at prior standard Time, prior rates
Write-offs per client with a reason Time recorded − time billed, by matter, with the write-off code Billing system
Identity Time at standard = billed + written off + written down + WIP still open Time and billing

Where the question goes wrong

Which realisation, unstated. Ninety-five reported; eighty-four received.

Rate rise read as realisation fall. Partners told to bill harder for a card change.

Firm average only. B's twenty-point slide inside an 88.

Write-offs without reasons. A discount that grew matter by matter and was never decided.

The short answer

A good realisation rate is both realisations, computed at a fixed rate card, per client against the client's own history, with every write-off carrying a reason. Net realisation of 80 to 88 percent is normal range for most firms; the per-client trend and the realised rate per hour are what tell a firm whether its rate rises reached anyone. Covirage computes all of it from the time, billing and cash exports every month with the identity checked.

Questions people ask

Which realisation should we track?

Both, and the product. Billing realisation is what partners give away before the bill goes out; collection realisation is what clients refuse or delay after. A firm at 90 and 95 realises 85.5 cents of every standard-rate dollar recorded. Each has a different owner: the first is the billing partner, the second is credit control and the engagement terms.

Why did our realisation fall after the rate rise?

Because realisation is measured against standard rates and the standard rates went up. If clients on fixed fees or agreed discounts paid the same, realisation fell by exactly the rate increase. Measure at a fixed rate card across periods, or measure realised rate per hour in currency, and the fall disappears. A rate rise that is not realised is a finding; a rate rise that is masquerading as a realisation fall is not.

What is a bad realisation on one client?

One that fell against its own history without a decision. A client at 70 percent that has been at 70 for five years has a negotiated discount; a client that was at 92 and is at 74 has had time written off matter by matter until the discount grew. The client-level trend, with the write-offs listed, is the table.