Range

In distribution and consumer goods, the SKUs a store buys against the SKUs on the list for its channel. A store stocking three of nine is at a third of range.

DefinitionIn distribution and consumer goods, the SKUs a store buys against the SKUs on the list for its channel. A store stocking three of nine is at a third of range.

Per channel

A convenience store is not expected to stock the family multipack. Range is measured against the channel's list, or every small store shows gaps it cannot fill.

Valued

Each missing SKU at the store's own rate for SKUs of the same type it does buy, or the channel average. The store's three largest gaps are the rep's Monday brief.

How it is computed

Items a store buys divided by the items on the agreed list for its channel, per store, with the missing items named.

Example

The convenience channel list has 24 items. A store buys 15. The nine missing include the two best sellers in similar stores.

Where it goes wrong

One list applied to every channel. A forecourt is marked down for not stocking the supermarket range.

Articles that use this term

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