A hub for the role pages on this site: for each leader, from CFO and CRO to the head of a trading desk or a foodservice distributor, the ten questions they ask, the tables that answer them, the identity behind each, and the answer to send back. This page lists every role page with the desk it is written for and the first question on it, so a reader can find their own questions in one click.
Every leader has ten questions about their desk and a way of asking them. The role pages on this site list, per leader, the questions, the tables, the identities and the answers to send back. This hub is the index: the leader, the desk, the first question, and the page.
| Leader | First question | Page |
|---|---|---|
| Chief financial officer | Does the sales number reconcile? | Ten questions a CFO asks |
| Chief revenue officer, sales VP | Who is not working their book? | Ten questions a CRO asks on Monday |
| Head of sales operations | Did the export match its control total? | Ten questions a head of sales operations asks |
| Customer success leader | Which accounts are at risk, and does the score work? | Ten questions a customer success leader asks |
| Head of customer service | Which accounts are surging? | Ten questions a head of customer service asks |
| Chief operating officer | Which suppliers are deteriorating? | Ten questions a COO asks |
| Chief procurement officer | How much spend do we actually manage? | Ten questions a CPO asks |
| Head of compliance | Which obligations have no control? | Ten questions a head of compliance asks |
| Board of a sales-led company | The ten metrics and their definitions | Ten board metrics |
| Private equity owner, first hundred days | How much growth is in the base? | The first hundred days |
| Leader | First question | Page |
|---|---|---|
| Head of commercial banking | Whose balances are leaving? | Ten questions a head of commercial banking asks |
| Head of distribution, asset management | Which intermediaries turned? | Ten questions a head of distribution asks |
| Wealth firm CEO | Whose book leaves with them? | Ten questions a wealth firm CEO asks |
| Head of sales trading | Which clients have gone quiet where the desk has not? | Ten questions a head of sales trading asks |
| Insurance broker CEO | Which renewals are in notice with no remarketing? | Ten questions an insurance broker CEO asks |
| Leader | First question | Page |
|---|---|---|
| Managing partner, law or accounting | Whose book depends on one client? | Ten questions a managing partner asks |
| Consulting firm managing director | Will the sold work fit the bench? | Ten questions a consulting firm MD asks |
| Leader | First question | Page |
|---|---|---|
| Distributor commercial director | Which accounts earn least after cost to serve? | Ten questions a distributor's commercial director asks |
| Foodservice distributor president | Which kitchens dropped a delivery day? | Ten questions a foodservice distributor president asks |
| Builders' merchant managing director | Which branches have typed their accounts? | Ten questions a builders' merchant MD asks |
| Freight brokerage president | Which shipper-lane pairs lose money? | Ten questions a freight brokerage president asks |
| Forwarding managing director | Are the modes reconciled? | Ten questions a forwarding MD asks |
| Manufacturer's VP of aftermarket | Is the installed base register complete? | Ten questions a VP of aftermarket asks |
| CPG commercial director | Which retailers are building inventory? | Ten questions a CPG commercial director asks |
| Leader | First question | Page |
|---|---|---|
| Medical supplies VP of sales | Which ship-tos are not mapped to a facility? | Ten questions a medical supplies VP of sales asks |
| Pharma commercial head | What is reach where the product can be prescribed? | Ten questions a pharma commercial head asks |
| B2B telecoms sales director | Is the estate current? | Ten questions a B2B telecoms sales director asks |
| Oilfield services VP of sales | Is the operator mapping complete? | Ten questions an oilfield services VP of sales asks |
| Education provider CEO | Which institutions renew soon with low utilisation? | Ten questions an education provider CEO asks |
| Hotel group commercial director | Which properties are behind pace, and in which segment? | Ten questions a hotel group's commercial director asks |
| Sports commercial director | Which partners were under-delivered against what they paid? | Ten questions a sports commercial director asks |
| SaaS CRO, about the base | What is NRR by cohort, and which broke? | Ten questions a SaaS CRO asks about the base |
Reading another role's page. The same table, the wrong reason.
Skipping sales operations. Every other page's tables rest on its checks.
Questions asked without the tables. Answered from memory, confidently.
Send-backs accepted. The average, the percentage with no denominator, the manager's account of their own book.
Covirage produces the tables on every role page from the desk's own exports, with the identities checked. The coverage intelligence definition covers the five measures the tables are built from, and the KPI definitions page has the formula behind each.
Because a CFO and a CRO read the same concentration table for different reasons, and each wants to find their reason without reading the other's. The measure pages explain the arithmetic; the role pages say which measures answer which leader's questions, in the leader's order.
The figure a leader should refuse: an average where the table has rows, a percentage with no denominator, a claim with no identity, a portfolio described by its manager from memory. Each role page names them beside the table that replaces them.
The reader's own role. A head of sales operations reads theirs before any other, because every other role's tables rest on the checks it lists.