Blog · Industry
Which clients place one line with you and three with the street. Which producer has not remarketed a renewal in two cycles. What the whole book is worth at full placement. From the policy system you already run.
How a commercial insurance broker measures the share of premium placed with each carrier per line of business from the placement ledger, why a concentrated line is both a leverage point and a risk, the trend that shows a market quietly taking over a line, and the clients whose whole programme sits with one carrier.
16 Sept 20262 min readHow a commercial insurance broker joins the claims file to the placement ledger and the renewal outcomes to see how claims experience affects retention: loss ratio per client per line, the clients whose ratio moved past the carrier's appetite, the clients with a large open claim inside the renewal window, the historical non-renewal rate by claims band from the broker's own book, and the remarketing list ranked by both the risk and the premium.
16 Sept 20263 min readHow a commercial insurance broker analyses the business it lost at renewal from the placement ledger and the renewal outcome file: lost premium by line, by carrier, by account executive and by stated reason, the share lost to a named competing broker, the clients lost after a remarketing exercise against those lost without one, and the pattern that says whether the book is losing on price, service or coverage.
16 Sept 20262 min readHow a commercial insurance broker measures each account executive's book by where its premium comes from: renewals, growth at existing clients, new clients, and the split of new clients by source, from the placement ledger and the client master. The executives whose books are all renewal, the ones whose new business does not stay past the first renewal, the norm from the broker's own attainers, and the two questions the mix answers about hiring and about pricing.
16 Sept 20262 min readA method for commercial brokers to measure placement share per client from the policy system: lines placed with the broker against lines the client holds, the renewal watch by producer, and the premium reconciliation that makes the book tie to the ledger.
16 Sept 20263 min readHow a commercial insurance broker builds a ninety-day renewal watch from the policy system and the activity log: every policy expiring in the window, whether remarketing activity has been logged, ranked by premium per producer, and the reconciliation that keeps the watch honest.
16 Sept 20262 min readThe ten questions the chief executive of a commercial insurance broker puts to the placement and account teams, which renewals are in notice with no remarketing, which lines do our clients place elsewhere, where is one carrier the line, which clients' claims changed their renewal risk, what did we lose and to whom, which executives' books stopped growing, which new business leaves at the first renewal, which clients' programmes sit with one carrier, what is the commission and fee mix, and what changed, each with the table from the placement ledger, the outcomes and the claims file, and the answer to send back.
16 Sept 20263 min readHow brokers should choose analytics software: start from the questions, check the data you hold, ask vendors ten questions, avoid the traps.
24 Sept 20264 min readThe complete placement share calculation on five commercial insurance clients, small enough to check by hand: the lines placed with the broker and their premium, the lines each client places at all from its stated programme or the sector norm, placement share by count and by premium, the lines placed elsewhere with their estimated premium, the source column, the ceiling from clients where the broker holds the whole programme, and the identity that placed premium sums to the ledger, so a reader can reproduce every figure and then run it on their own placement ledger.
17 Sept 20263 min readThe ten sales KPIs a commercial insurance broker should run on, each with its formula, the export it comes from and what it tells you: retention by count and by income, renewal watch, placement share per client, lines held against the norm, new business against lost, carrier concentration per line, remarketing activity, claims experience against retention, income per client after servicing cost, and account executive book mix. Also the three measures most brokers miss, the figures to drop, the identities, and who owns what.
17 Sept 20264 min readAccount placement analytics for insurance brokers.
See the page