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For commercial insurance brokers

Account placement analytics for insurance brokers.

Which clients place one line with you and three with the street. Which producer has not remarketed a renewal in two cycles. What the whole book is worth at full placement. From the policy system you already run.

Client lines · top 40 accountsrenewal quarter
Placed with usPlaced elsewhere, knownLine not held
Per clientlines placed against lines held
Per producerbook, retention, placement gap
100%reconciled to written premium

Placement share, per client, per line

Brokers grow by winning the lines a client places elsewhere. Covirage shows every client's placed lines against what a client of that type usually holds, and values the gap at your commission rates.

Lines placed against lines held

Property, casualty, D&O, cyber and more, per client, against the segment norm.

Renewal watch

Renewals with no remarketing activity, by producer, ranked by premium.

Premium reconciliation

Book by producer equals written premium in the policy system.

How it works

Three steps, in this order.

Export the book

Clients, lines, premium and producer from the policy system.

Set segment norms

By client type and size. Defaults provided.

Work the list

Each producer gets their placement gaps. The office head gets the roll-up.

“We knew retention. We did not know which client was giving us one line out of five.”A managing director at a regional broker

Questions this industry asks

Short answers. The Help centre has the long ones.

Which policy systems does it read?

Any export with client, line, premium and producer. Applied Epic and Acturis exports work as they are.

Is client data protected?

Client IDs only. Names stay in your system.

Does it handle carriers?

Yes. Placement by carrier is a dimension, so you can see concentration as well as gaps.

Read more

Analytics software for insurance brokers, compared · Alternatives to named products

Written for this desk: the measures, the data you already hold, and the arithmetic.

Board and management reporting · Insurance brokers

Carrier concentration per line: how much of the book sits with one market

How a commercial insurance broker measures the share of premium placed with each carrier per line of business from the placement ledger, why a concentrated line is both a leverage point and a risk, the trend that shows a market quietly taking over a line, and the clients whose whole programme sits with one carrier.

16 Sept 20262 min read
Forecast and pipeline · Insurance brokers

Claims experience and retention: the clients whose claims changed their renewal risk

How a commercial insurance broker joins the claims file to the placement ledger and the renewal outcomes to see how claims experience affects retention: loss ratio per client per line, the clients whose ratio moved past the carrier's appetite, the clients with a large open claim inside the renewal window, the historical non-renewal rate by claims band from the broker's own book, and the remarketing list ranked by both the risk and the premium.

16 Sept 20263 min read
Board and management reporting · Insurance brokers

Lost at renewal: why clients left and to whom, from the placement ledger

How a commercial insurance broker analyses the business it lost at renewal from the placement ledger and the renewal outcome file: lost premium by line, by carrier, by account executive and by stated reason, the share lost to a named competing broker, the clients lost after a remarketing exercise against those lost without one, and the pattern that says whether the book is losing on price, service or coverage.

16 Sept 20262 min read
Territory, capacity and quota planning · Insurance brokers

New business and renewal mix per account executive: the book that stopped growing

How a commercial insurance broker measures each account executive's book by where its premium comes from: renewals, growth at existing clients, new clients, and the split of new clients by source, from the placement ledger and the client master. The executives whose books are all renewal, the ones whose new business does not stay past the first renewal, the norm from the broker's own attainers, and the two questions the mix answers about hiring and about pricing.

16 Sept 20262 min read
Wallet share and penetration · Insurance brokers

Placement share by client and line: how a commercial insurance broker finds the lines placed elsewhere

A method for commercial brokers to measure placement share per client from the policy system: lines placed with the broker against lines the client holds, the renewal watch by producer, and the premium reconciliation that makes the book tie to the ledger.

16 Sept 20263 min read
Coverage and territory · Insurance brokers

Renewal watch for commercial brokers: the policies expiring with no remarketing activity

How a commercial insurance broker builds a ninety-day renewal watch from the policy system and the activity log: every policy expiring in the window, whether remarketing activity has been logged, ranked by premium per producer, and the reconciliation that keeps the watch honest.

16 Sept 20262 min read