Blog · Coverage and territory · Sports
How a sports organisation measures whether each partner or box holder actually uses the hospitality they pay for, from the access control and booking data: seats used against seats held per fixture, the yield across the season, the partners whose usage fell before their renewal conversation did, the fixtures where empty seats concentrate, and the resale or reallocation that the empty seats support.
A club's hospitality is sold out and a third of the seats are empty at most fixtures. The partners who left them empty will ask for smaller packages at renewal, and the club will discover it then. The access control data knows in October. This guide sets out yield per partner from scans and bookings, the falling-usage list, and the empty-seat inventory per fixture.
Per partner, per fixture:
Seats held, from the contract or booking Seats used, from access scans or check-in Usage = used ÷ held
Per partner, per season:
Yield = Σ used ÷ Σ held Trend = usage in the last five fixtures against the first five
Per fixture:
Unused seats = Σ held − Σ used, across partners
Partner identifiers only.
seats used ≤ seats held, per partner per fixture
A scan count above the holding is a pass-sharing or data problem, and it is listed rather than capped.
| Partner | Seats held per fixture | Season yield | First five fixtures | Last five | Renewal | Reading |
|---|---|---|---|---|---|---|
| 2207 | 20 | 91% | 94% | 90% | May | Healthy |
| 4471 | 40 | 38% | 61% | 22% | May | Falling; downgrade coming |
| 9034 | 12 | 55% | 58% | 50% | Aug | Under-used; right-size |
| 1187 | 8 | 100% | 100% | 100% | Aug | At capacity; upsell |
Partner 4471 holds forty seats and used nine at the last five fixtures. The conversation in February is about twenty seats and a better guest programme; the conversation in May, unprompted, is about cancelling.
| Fixture | Held | Used | Unused | Category |
|---|---|---|---|---|
| vs Rivals, Sat | 1,200 | 1,140 | 60 | A |
| vs Mid-table, Tue | 1,200 | 610 | 590 | C |
| vs Bottom, Sat | 1,200 | 720 | 480 | C |
Category C fixtures leave half the hospitality empty. That is inventory: a resale programme with notice, a community allocation, or a fixture-mix offer to partners who cannot use midweek.
Sold out treated as used. The empty seats are invisible until renewal.
No usage record for lounges. Half the inventory unmeasured. Scan, or check in.
Yield without trend. Partner 4471 at 38 percent looks like 9034 at 55, and one is falling.
Empty seats not reallocated. Inventory the organisation already owns, wasted.
Mapped once, the bookings, the access control data and the fixture list produce usage per partner per fixture, the season yield and trend, and the unused inventory per fixture. Covirage builds this from the exports as they are. The sports page describes the setup, and the renewal value guide covers the delivery side of the same partners.
Access control scans on hospitality passes, or the host's check-in list where scanning is not in place. Scans are exact; check-ins are usually complete for boxes and patchy for lounges. The report shows the source per partner and flags fixtures with no usage record as unrecorded rather than zero.
Because a partner that used a third of its seats has already decided the package is too big, and will say so at renewal. Knowing in month four allows the organisation to offer a right-sized package, guest lists, or a different fixture mix, and to keep the partner at a lower tier rather than lose them. It also shows the empty seats that could have been sold.
Same measure, same source. Individual hospitality members with falling usage are the retention list on the membership side, and the empty seats they leave are the same inventory.