For clubs, leagues, venues and rights holders
Which partners buy one asset and are the profile for four. Which hospitality accounts have not renewed and have not been called. Which box sat empty for six fixtures. From the CRM and the ticketing system, account IDs only.
Sports commercial teams sell assets, boxes and seats to the same accounts through three systems. Covirage joins them on the account, compares each account to similar ones, flags renewals with no contact, and reconciles the whole to commercial revenue.
Assets bought against what partners of that size and sector buy, valued at rate card.
Hospitality and season accounts due for renewal with no logged contact, ranked by value.
Boxes and seats attended against sold, per fixture, so the conversation happens before the renewal.
Three steps, in this order.
Accounts, assets, seats, attendance and revenue.
Renewal windows and fixture calendar.
Account managers get renewals and fit gaps. The commercial director gets the roll-up.
Short answers. The Help centre has the long ones.
No. Corporate and hospitality account IDs, assets, attendance and revenue only. Individual fan records never reach Covirage.
Salesforce, Ticketmaster and SeatGeek exports, or any file with account, asset or seat, attendance and revenue.
Yes. Partners and broadcasters replace hospitality accounts, and the roll-up is the same.
Analytics software for sports, compared · Alternatives to named products
Written for this desk: the measures, the data you already hold, and the arithmetic.
How a club, league or venue measures which commercial assets each partner buys against the profile of partners like them, watches hospitality renewals with no contact, and tracks box and seat utilisation per fixture from the CRM and ticketing exports, reconciled to commercial revenue.
16 Sept 20263 min readHow a sports organisation measures the path from its ticketing base to its hospitality and membership products, from the ticketing and hospitality ledgers joined on the customer: season ticket holders who have bought hospitality once, the ones who bought and did not return, the ones who fit the profile of hospitality buyers and were never offered it, the value at the norm of similar members, and the list per fixture of who to invite.
16 Sept 20262 min readHow a sports organisation measures whether each partner or box holder actually uses the hospitality they pay for, from the access control and booking data: seats used against seats held per fixture, the yield across the season, the partners whose usage fell before their renewal conversation did, the fixtures where empty seats concentrate, and the resale or reallocation that the empty seats support.
16 Sept 20262 min readHow a sports organisation's commercial team measures utilisation of its sponsorship and hospitality inventory per fixture from the sales and delivery records: sold share, delivered share, the unsold inventory valued at rate card, and the fixture-by-fixture pattern that shows which assets sell out early and which never move.
16 Sept 20262 min readHow a sports organisation reads partner renewal timing from its contract history: days before expiry at which each partner renewed in past cycles, the organisation's own norm by partner tier, the partners now past their usual signing point with no renewal, what the late renewers of past seasons had in common, falling delivery ratio, low hospitality yield, a change of marketing director, and the list that says who to call this week.
16 Sept 20263 min readHow a sports organisation's partnerships team measures what each partner received against what they paid, from the delivery log and the contract file: delivered inventory valued at rate card against contract value, the partners under-delivered who will ask for make-goods, the partners over-delivered whose renewal should price the extra in, and the timing that puts the list in front of the team before the renewal window opens.
16 Sept 20262 min read