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Profitability ratios measure the profit a company makes from its sales and its capital; liquidity ratios measure whether it can pay what falls due within the year. This page gives the formula for each, works them all on two years of one distributor's accounts, reads the movement, and proves the returns with the DuPont identity.
Profitability ratios measure how much profit a company makes from its sales and from the capital it uses: margins divide profit by revenue, and returns (ROA, ROE, ROCE) divide it by assets, equity or capital employed. Liquidity ratios measure whether it can pay what falls due within a year: current assets, or the quicker part of them, over current liabilities. On the distributor below, revenue grew 9.7% in a year while every profitability ratio fell and the quick ratio dropped below 1.0.
The CFA Institute's reading on financial analysis techniques groups ratios by the question they answer:
| Family | Question | Examples |
|---|---|---|
| Profitability | How much profit from revenue and assets? | Gross, operating and net margin; ROA, ROE, ROCE |
| Liquidity | Can it meet short-term obligations? | Current, quick and cash ratio |
| Efficiency (activity) | How fast do assets turn? | Asset turnover, AR turnover, inventory turnover |
| Leverage (solvency) | Can it meet long-term obligations? | Debt to equity, interest coverage |
This page covers the first two in depth. Each ratio is kept short here; the single-ratio pages go further.
Gross margin = Gross profit / Revenue
Operating margin = Operating profit / Revenue
Net margin = Net income / Revenue
ROA = Net income / Total assets
ROE = Net income / Shareholders' equity
ROCE = Operating profit (EBIT) / (Total assets − Current liabilities)
The three margins answer how much of each sales dollar survives each layer of cost: cost of sales, then operating expenses, then interest and tax. Operating margin and net profit margin each have their own page.
The three returns answer how hard the capital works. ROA uses all assets; ROE only the shareholders' share; ROCE uses operating profit, before interest and tax, over the long-term capital employed, so it compares businesses with different debt levels on one footing. Average balances over the year are preferred; the example below uses year-end balances for simplicity.
Current ratio = Current assets / Current liabilities
Quick ratio = (Cash + Short-term investments + Receivables) / Current liabilities
Cash ratio = Cash and equivalents / Current liabilities
The SEC's Beginners' Guide to Financial Statements defines current assets as "things a company expects to convert to cash within one year" and current liabilities as "obligations a company expects to pay off within the year." The current ratio compares the two. Current assets minus current liabilities is the same comparison in dollars: working capital.
The quick ratio, or acid-test ratio, leaves out inventory and prepaid items, because inventory has to be sold, and then collected, before it is cash. The cash ratio leaves out receivables too, so it is the strictest test.
One distributor, fiscal years 2024 and 2025, in USD millions, with tax at 25% and year-end balances.
| Line (USD m) | FY24 | FY25 |
|---|---|---|
| Revenue | 62.0 | 68.0 |
| Cost of sales | 46.5 | 51.7 |
| Gross profit | 15.5 | 16.3 |
| Operating expenses | 10.2 | 11.4 |
| Operating profit | 5.3 | 4.9 |
| Interest | 0.6 | 0.7 |
| Net income (after 25% tax) | 3.525 | 3.150 |
| Cash | 3.0 | 2.2 |
| Receivables | 9.5 | 11.0 |
| Inventory | 8.0 | 9.6 |
| Current assets | 20.5 | 22.8 |
| Total assets | 40.0 | 44.0 |
| Current liabilities | 12.0 | 14.5 |
| Equity | 18.0 | 19.5 |
Net income is (operating profit − interest) × 0.75: (5.3 − 0.6) × 0.75 = 3.525 and (4.9 − 0.7) × 0.75 = 3.150. Capital employed is total assets minus current liabilities: 28.0 and 29.5.
| Ratio | Calculation FY25 | FY24 | FY25 |
|---|---|---|---|
| Gross margin | 16.3 / 68.0 | 25.0% | 24.0% |
| Operating margin | 4.9 / 68.0 | 8.5% | 7.2% |
| Net margin | 3.150 / 68.0 | 5.7% | 4.6% |
| ROA | 3.150 / 44.0 | 8.8% | 7.2% |
| ROE | 3.150 / 19.5 | 19.6% | 16.2% |
| ROCE | 4.9 / 29.5 | 18.9% | 16.6% |
| Current ratio | 22.8 / 14.5 | 1.71 | 1.57 |
| Quick ratio | (2.2 + 11.0) / 14.5 | 1.04 | 0.91 |
| Cash ratio | 2.2 / 14.5 | 0.25 | 0.15 |
In Excel, with the lines above in rows 2 to 15 (revenue in row 2) and FY25 in column C, each ratio is one division: =C4/C2 for gross margin, =C8/C13 for ROA, =C6/(C13-C14) for ROCE and =(C9+C10)/C14 for the quick ratio.
Revenue grew 9.7%, but gross margin slipped a point and operating expenses grew faster than gross profit, so operating profit fell from $5.3 million to $4.9 million and every return fell with it. At the same time, receivables grew 15.8% and inventory 20.0%, both faster than sales, funded by cash and by more current liabilities, so the quick ratio dropped below 1.0.
In three sentences: the company bought growth with price or mix and with working capital. It earns less on each dollar of sales and ties up more cash to make it. The next questions are which customers are paying more slowly and which sites are holding more stock; credit limit headroom covers the first.
The DuPont identity splits ROE into three ratios that must multiply back to it:
ROA = Net margin × Asset turnover
ROE = Net margin × Asset turnover × Equity multiplier
where asset turnover is revenue / total assets and the equity multiplier is total assets / equity. On FY25:
| Component | Calculation | FY25 |
|---|---|---|
| Net margin | 3.150 / 68.0 | 4.63% |
| Asset turnover | 68.0 / 44.0 | 1.545 |
| ROA | 4.63% × 1.545 | 7.2% |
| Equity multiplier | 44.0 / 19.5 | 2.256 |
| ROE | 7.2% × 2.256 | 16.2% |
Both products equal the direct calculations in the table above. On FY24 the same check gives 5.69% × 1.550 = 8.8% and 8.8% × 2.222 = 19.6%. The CFA reading describes DuPont analysis as breaking ROE "into components that are indicators of different aspects of company performance": here asset turnover barely moved (1.550 to 1.545) and leverage rose slightly (2.222 to 2.256), so the whole fall in ROE comes from the net margin.
A falling quick ratio says receivables and inventory grew; the ledger says which customers and which sites. Covirage's tools compute the ratios from the ledger exports finance teams already have and open each movement to the rows behind it; the external AI model explains the movement and never does the arithmetic. See Covirage for finance teams. For the wider set finance teams report, see financial KPIs; for single ratios in depth, return on assets and cash conversion cycle.
Gross profit margin, operating profit margin and net profit margin, which compare profit with revenue, and return on assets, return on equity and return on capital employed, which compare profit with the resources used to earn it. Most analyses start with gross margin and ROCE.
Between about 1.2 and 2.0 is common for trading companies, but it depends on the industry and how quickly inventory and receivables turn into cash. A ratio below 1 means current liabilities exceed current assets; a very high ratio can mean idle cash or slow-moving inventory.
The current ratio divides all current assets by current liabilities. The quick ratio, or acid-test ratio, leaves out inventory and prepaid items, because they cannot quickly be turned into cash. The quick ratio is the stricter test of short-term liquidity.
Profitability ratios (margins and returns), liquidity ratios (current, quick, cash), efficiency or activity ratios (asset turnover, inventory turnover, DSO) and leverage or solvency ratios (debt to equity, interest coverage). Some lists add market ratios such as price to earnings for listed companies.