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Break-even analysis finds the sales at which revenue covers every cost and profit is zero. This page gives the formula in units and in revenue, works one product through break-even, target profit and margin of safety, builds the Excel table and chart, tests what moves the point, and extends it to several products.
Break-even analysis finds the sales volume at which revenue exactly covers fixed and variable costs, so profit is zero. A product selling at $90 with a variable cost of $54 contributes $36 a unit; with fixed costs of $540,000 a year it breaks even at 15,000 units, or $1,350,000 of revenue. Every unit beyond that adds $36 of profit.
Contribution per unit = Price − Variable cost per unit
Break-even units = Fixed costs / Contribution per unit
Break-even revenue = Fixed costs / Contribution margin ratio, where the ratio = Contribution per unit / Price
Contribution is what each sale leaves after the costs that rise with volume; it pays for the fixed costs first and becomes profit only once they are covered. OpenStax's managerial accounting text defines the break-even point as the dollar amount or production level "at which the company has recovered all variable and fixed costs", and gives both the unit and the sales-dollar versions. The ratio itself, and the contribution margin income statement behind it, are worked in full on the contribution margin ratio page; the contribution margin glossary entry has the short definition.
Three numbers for the period, all from the ledger:
Many costs are part fixed and part variable: a utility bill with a standing charge, a sales team on salary plus commission. Split them before you start. The high-low method takes the months with the highest and lowest volume; the change in cost divided by the change in volume is the variable rate, and what is left is fixed. A regression of monthly cost on monthly volume does the same with every month. Allocating shared costs by driver, as in cost to serve per customer in Excel, is the same exercise one level down.
One product, one year, in USD:
| Input | Value |
|---|---|
| Price per unit | 90 |
| Variable cost per unit | 54 |
| Fixed costs (USD) | 540,000 |
| Planned sales (units) | 18,500 |
Step by step:
The margin of safety is the difference between current or planned sales and break-even sales: here sales could fall by 18.9% before the product stops making money.
Put price in B1, variable cost per unit in B2 and fixed costs in B3. Then:
Break-even units: =B3/(B1-B2)
Break-even revenue: =B3/((B1-B2)/B1)
Target-profit units: =(B3+180000)/(B1-B2)
For the chart, list volumes from 0 to 25,000 in A8:A13 and fill these down from row 8:
Revenue (B8): =A8*$B$1
Total cost (C8): =$B$3+A8*$B$2
Profit (D8): =B8-C8
| Units | Revenue (USD) | Total cost (USD) | Profit (USD) |
|---|---|---|---|
| 0 | 0 | 540,000 | −540,000 |
| 5,000 | 450,000 | 810,000 | −360,000 |
| 10,000 | 900,000 | 1,080,000 | −180,000 |
| 15,000 | 1,350,000 | 1,350,000 | 0 |
| 20,000 | 1,800,000 | 1,620,000 | 180,000 |
| 25,000 | 2,250,000 | 1,890,000 | 360,000 |
Select A7:C13 and insert a line chart (or a scatter with straight lines, so the units sit on a true numeric axis). Revenue starts at zero and rises $90 a unit; total cost starts at $540,000 and rises $54 a unit. The lines cross at 15,000 units and $1,350,000. The vertical gap between them to the right of the crossing is profit; to the left it is loss.
Change one input at a time against the worked example:
| Change | Contribution per unit (USD) | Break-even units |
|---|---|---|
| None | 36.00 | 15,000 |
| Price up 5% to 94.50 | 40.50 | 13,333.3 |
| Variable cost up 5% to 56.70 | 33.30 | 16,216.2 |
| Fixed costs up 10% to 594,000 | 36.00 | 16,500 |
Units are whole, so the two fractional answers round up: 13,334 and 16,217 units. A 5% price rise cuts break-even by 1,667 units; a 5% rise in variable cost adds 1,216. Price moves break-even more because it acts on $90, not $54. To compare several changes at once, keep each case in its own column of inputs.
At break-even, profit must be exactly zero:
15,000 × 90 − 15,000 × 54 − 540,000 = 1,350,000 − 810,000 − 540,000 = 0
Then prove it a second way. Put profit in a cell, =B10*(B1-B2)-B3 with a trial volume in B10, and run Goal Seek: set the profit cell to 0 by changing B10. Microsoft's guide to Goal Seek notes that the cell it changes must feed the formula you set. It returns 15,000. If the formula and Goal Seek disagree, an input cell is wrong. Goal Seek in Excel covers the tool in more depth.
With more than one product, break-even uses the weighted contribution margin ratio at the current sales mix. Suppose the same $540,000 of fixed costs supports two products:
| Product | Price (USD) | Variable cost (USD) | CM ratio | Units | Revenue (USD) | Contribution (USD) |
|---|---|---|---|---|---|---|
| A | 90 | 54 | 40.0% | 12,000 | 1,080,000 | 432,000 |
| B | 60 | 45 | 25.0% | 8,000 | 480,000 | 120,000 |
| Total | 35.4% | 1,560,000 | 552,000 |
The weighted ratio is 552,000 / 1,560,000 = 35.4%, and break-even revenue is 540,000 / (552,000 / 1,560,000) = $1,526,087. Swap the volumes, 8,000 of A and 12,000 of B, and revenue falls to $1,440,000, contribution to $468,000, the ratio to 32.5% and break-even rises to $1,661,538. The fixed costs did not change; the mix did. The contribution margin ratio page works the same effect on four products. Break-even for a business is only as stable as its mix.
A business-wide break-even hides customers who never cover the cost of serving them. Covirage's tools compute contribution per customer from your ledger, delivery and order files; the external AI model explains the ranking and never does the arithmetic. See Covirage for customer profitability, and margin by account for the same contribution test run customer by customer. To split a cost into its fixed and variable parts first, see fixed vs variable costs; for testing the inputs, scenario analysis in Excel; for price against cost, markup vs margin.
Break-even point in units = fixed costs / (selling price per unit - variable cost per unit). In revenue terms, divide fixed costs by the contribution margin ratio, which is contribution per unit divided by price. At that level of sales, profit is exactly zero.
Put price, variable cost per unit and fixed costs in three cells, then use =fixed/(price-variable). For a chart, build a table of volumes with revenue and total cost columns and insert a line chart; the lines cross at break-even. Goal Seek on a profit cell gives the same answer.
It is how far sales can fall before the business reaches break-even, usually as a percentage of current or planned sales: (sales - break-even sales) / sales. A margin of safety of 20 percent means sales can drop by a fifth before profit reaches zero.
It shows the minimum sales needed to cover costs, how sensitive profit is to price, cost and volume, and how much risk a plan carries. It is used for pricing, launching products, opening sites and deciding whether a fixed cost is worth adding.