For B2B software companies
Which customers own one product and fit three. Which accounts in the territory have never had a logged touch. Which AE's book is over capacity. From the CRM and billing data you already have, reconciled to ARR.
Most whitespace maps are a spreadsheet with cells coloured by hand. Covirage computes fit from what similar customers own, values the gap at list price, and reconciles the book to ARR.
Products owned against what customers of that size and segment own.
Accounts in the territory with no logged activity in a window you set.
Accounts per AE and CSM against the model, so the list is workable.
Three steps, in this order.
The CRM export and the billing export, on a schedule or by upload.
By segment. Defaults from your own base.
AEs and CSMs see their book. Leaders see the roll-up.
Short answers. The Help centre has the long ones.
No. It answers the questions the dashboards do not, and reconciles the numbers to ARR.
Product usage can be loaded as a signal for fit and risk.
By what customers of the same size and segment own. You can override the rules.
Analytics software for SaaS, compared · Alternatives to named products
Written for this desk: the measures, the data you already hold, and the arithmetic.
How a SaaS revenue team checks whether its expansion pipeline covers the whitespace the account data shows: expansion opportunities per account against the account's valued whitespace, the accounts with large gaps and no open opportunity, the opportunities on accounts with no gap, the share of whitespace value under active pursuit per rep, and the identity that ties expansion pipeline to the whitespace grid.
16 Sept 20262 min readHow a SaaS finance or revenue team computes net revenue retention per signing cohort from the subscription ledger, the four movements that make it up, expansion, contraction, churn and reactivation, the identity that ties every cohort's movements back to the ARR bridge, and why a single company NRR figure hides the cohort that is quietly failing.
16 Sept 20262 min readHow a SaaS revenue team turns product usage and the contract register into a renewal risk and expansion list: active seats against contracted seats per account, the utilisation trend over the last two quarters, the accounts under a threshold with a renewal inside 120 days, the accounts at or above their seat cap, and the identity that ties the seat table to ARR.
16 Sept 20262 min readThe ten questions a SaaS chief revenue officer puts to the sales and success teams about existing customers, what is net revenue retention by cohort and which cohort broke, which accounts renew inside 120 days under their seats, is the expansion pipeline on the accounts with whitespace, which onboardings are behind the milestone that predicts renewal, what is whitespace reconciled to ARR, which accounts are over their cap, which accounts have gone untouched, what do bookings, billings and revenue each say, which deals slipped three times, and what changed, each with the table from the subscription ledger, the usage export and the CRM, and the answer to send back.
16 Sept 20262 min readHow to build the untouched accounts report from Salesforce or HubSpot activity: which accounts in each territory have had no two-way contact in the window, ranked by ARR and renewal date, per AE and CSM, with the capacity check that turns it from a list into a plan.
16 Sept 20263 min readHow a SaaS customer success team finds the onboarding milestone that most separates renewed from churned accounts, from the usage export, the onboarding log and the renewal outcomes: days to each milestone per account, first-renewal retention by whether and when the milestone was reached, the milestone with the largest separation, the accounts in onboarding now that are past its typical day without reaching it, and the honest statement that it is an association.
16 Sept 20263 min read