Sign in

For education providers, publishers and training companies

Institution coverage analytics for education providers.

Which school districts, universities and employers buy one programme and are eligible for four. Which renewals have no logged contact this term. Which regional manager covers two hundred institutions and has visited thirty. From the CRM and the order history, institution IDs only.

Upload sample data to try itSee a demoAI analytics for EducationWorks with Salesforce Education Cloud and HubSpot exports. No student data, ever.
Region · North West · institutions by programmeAutumn term
Full programme setPartial, eligible for moreNo contact this term
Per institutionprogrammes held against programmes eligible
Per renewalcontact logged this term, or not
100%reconciled to invoiced revenue

Renewals and range, by institution

Education sells on the academic calendar. A renewal missed in the spring is a year lost. Covirage tracks each institution's programmes against what similar institutions hold, flags renewals with no contact, and reconciles the book to invoiced revenue.

Programme fit

Programmes held against what institutions of that type and size hold, valued at list price.

Renewal watch

Renewals due this term with no logged contact, by regional manager, ranked by value.

Territory coverage

Institutions per manager against visits and calls logged. The gap is the visits not made.

How it works

Three steps, in this order.

Export the book

Institutions, programmes, revenue and manager from the CRM.

Set the calendar

Term dates and renewal windows by region.

Run the term

Managers get renewals and fit gaps. The commercial director gets the roll-up.

“We lost a district renewal nobody had called since September. Now that list arrives in October.”A commercial director at an education publisher

Questions this industry asks

Short answers. The Help centre has the long ones.

Does it touch student data?

No. Institution IDs, programmes and revenue only. Student records never reach Covirage.

Which CRMs?

Salesforce Education Cloud, HubSpot, or any export with institution, programme, revenue and manager.

Does it work for corporate training?

Yes. Employers replace institutions, courses replace programmes, and the roll-up is the same.

Read more

Analytics software for education, compared · Alternatives to named products

Written for this desk: the measures, the data you already hold, and the arithmetic.

Wallet share and penetration · Education

Adoption by purchase cohort: what institutions that bought three years ago hold now

How an education provider reads its base by first-purchase cohort, from the order history: the institutions that first bought in each year, how many are still customers, what programmes they hold now against what the cohort held at first purchase, the cohorts that expanded and the cohort that stalled, and why a cohort view finds the year something changed in onboarding or product that the renewal rate never explains.

16 Sept 20262 min read
Coverage and territory · Education

Licence utilisation per institution: seats bought against seats used

How an education provider measures utilisation of what each institution has bought from the licence register and the usage export: seats or logins active against seats purchased, per programme per institution, the institutions under a stated utilisation ahead of renewal, the ones over it that need more seats, and why a renewal conversation without this number is a price conversation.

16 Sept 20262 min read
Data quality and reconciliation · Education

Multi-academy trusts and the contracting entity: getting the institution level right in education sales data

Why an education provider's coverage and renewal numbers depend on rolling schools, academies and legacy codes up to the entity that signs the contract, how to keep sites as a dimension underneath it, and the checks that catch a trust counted as ten small institutions.

16 Sept 20263 min read
Coverage and territory · Education

Programme fit and renewal watch by institution for education providers

How an education publisher, edtech or training provider measures programme fit per institution and builds a renewal watch from the CRM and order history: programmes held against eligible, renewals due with no contact, territory coverage per manager, and the reconciliation to invoiced revenue, with no student data involved.

16 Sept 20263 min read
Board and management reporting · Education

Renewal price uplift realised against proposed, by institution: the increase that was negotiated away

How an education provider measures what happened to its renewal price increases from the renewal proposals and the signed orders: uplift proposed per institution, uplift realised, the gap by account manager and by institution type, the institutions that renewed at a discount to last year, the correlation with utilisation from the provider's own data, and why the average uplift reported to the board is made of a few full increases and many that were given back.

16 Sept 20262 min read
Forecast and pipeline · Education

Ten questions an education provider CEO asks, and the table that answers each

The ten questions the chief executive of an education provider puts to the sales and success teams, which institutions renew in six months with low utilisation, which cohort stalled, which trusts and districts are counted as ten schools, what did the price uplift realise, which programmes fit which institutions, which entities have gone silent before the academic year, which account managers hold a price, what is the pipeline against the year's target, which institutions are over their seats, and what changed, each with the table from the licence register, the usage export and the orders, and the answer to send back.

16 Sept 20262 min read