For food, beverage and consumer goods distributors
Upload the sales sheet you already keep. Covirage maps every rep, route and store, shows where coverage is thin, and tells each rep which stores to visit and what to sell there.
Reps, routes, stores and SKUs. Nothing to configure, because that is how every distributor's sheet is already laid out.
Stores visited, stores skipped, and the SKUs each one has never stocked.
Territory totals must equal rep totals. If your sheet does not add up, we tell you which row.
"Which stores in Columbus bought last quarter but not this one?" Answered from your rows.
Three steps, in this order.
Download the weekly sales report from your ERP or Excel as it is.
Drop it in. We validate the roll-up and flag anything that does not reconcile.
Every rep gets a Monday list of stores to visit and what to sell there.
Short answers. The Help centre has the long ones.
No. Upload the weekly export, or have your system send it on a schedule by API or a storage drop. Same file, no integration.
Yes. Depot, van route and outlet map to the same structure.
The upload report tells you which rows disagree and by how much before anything is shown.
Analytics software for distributors, compared · Alternatives to named products
Written for this desk: the measures, the data you already hold, and the arithmetic.
How a distributor computes gross margin per account from invoice lines and cost, adds the cost to serve from delivery and returns, ranks accounts by margin rather than revenue, and finds the large accounts whose price agreements, delivery frequency and returns leave less than the small ones, with the identity that ties the account margins to the ledger.
16 Sept 20262 min readHow a distributor finds the accounts whose delivery frequency is out of proportion to their order size, from the delivery log and the invoice lines: drops per week against value per drop, the norm from accounts of the same size and type, the accounts on daily drops that similar accounts serve twice a week, the cost of the extra drops, and the offer that consolidates without losing the account.
16 Sept 20262 min readHow a distributor measures the share of each account's purchases that are its own private label against branded equivalents, from the invoice lines and the product master: penetration per account per category, the margin difference per line, the norm from accounts of the same type, the accounts buying branded where similar accounts buy own label and the value of the switch, and the identity that keeps own-label and branded revenue summing to the ledger.
16 Sept 20262 min readHow a distributor measures range per store against a channel-specific SKU list, values each gap at the store's own rate for similar SKUs, and turns the result into a three-line Monday brief per rep that names the store, the SKU and the number.
16 Sept 20263 min readHow a beverage or food distributor measures route coverage from the sales report it already runs: stores on the route, stores visited, stores that bought, range stocked per store, and the Monday list each rep should get.
16 Sept 20264 min readThe ten questions a distributor's commercial director puts to the branch and sales managers, which accounts are dormant and worth what, which branches leak category share, which accounts earn least after cost to serve, which take too many drops, which lines were lost to stock-outs, where is private label under-penetrated, which reps cover their books, what are the unagreed discounts, which counter customers deserve an account, and what changed, each with the table from the invoice lines and the delivery log, and the answer to send back.
16 Sept 20263 min read