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For distribution businesses

Distribution analytics for your business.

Understand customers, products and routes across your distribution business. Explore sales and order data through dashboards and an AI analyst, with reporting adapted to your account structure, product catalog and operating model.

Upload sample data to try itSee a demoAI analytics for DistributorsStart with a sample. Views and reports depend on your data and agreed setup.

Route-distribution outlet coverage example · illustrative

Territory · Ohio Valley · Route 4Week 37
Visited, range stockedVisited, range gapNot visited
DashboardsStart with standard views
AI analystExplore your business questions
Your reportsShaped around your business and data

Reporting for your part of distribution

Choose the questions and measures that matter to your business. These examples show different reporting needs within the industry; the available analysis depends on the records you supply.

Wholesale and route distribution

Review sales by outlet, route or territory. Combine orders and activity records when investigating customer reach or changing demand.

Industrial distribution

Explore account penetration, product-category mix and customer concentration. The detailed page focuses on industrial customer and catalog relationships.

Explore Industrial distribution

Foodservice distribution

Review kitchen and hospitality accounts, order patterns and category mix. The detailed page uses the language of drops, accounts and foodservice categories.

Explore Foodservice distribution

How it works

Three steps, in this order.

Bring a sample

Customer and product IDs, orders, sales, dates and route or branch fields; add costs or visit records when useful.

Shape your views

Start with standard dashboards. Agree on the measures, reporting periods and business structure your customized views need.

Explore questions and reports

Work with an AI analyst to investigate the available data and prepare reports. Review the definitions and results in the context of your business.

“Which customer groups are ordering fewer categories than last quarter?”Example question for your AI analyst

Questions this industry asks

Short answers. The Help center has the long ones.

What data should I start with?

Customer and product IDs, orders, sales, dates and route or branch fields; add costs or visit records when useful.

Do I have to use the example dashboard?

The example illustrates one part of the industry. Standard dashboards are a starting point; views can be customized to your business and data as part of your agreed setup.

Can every report work from the same sample?

The report depends on the fields, history and definitions in your sample. Start with one question, identify the records it needs and confirm any gaps before relying on a comparison.

Read more

Analytics software for distributors, compared · Alternatives to named products

Written for this industry: the measures, the data you already hold, and the arithmetic.

Data quality and reconciliation · Distribution

Stocktake Analysis: Reconcile Counted and Recorded Inventory

Stocktake analysis compares physical inventory counts with the inventory book at the same cutoff. Use a worked distributor example to calculate quantity and value differences, investigate exceptions and reconcile the totals before posting adjustments.

Oct 24, 20265 min read
Board and management reporting · Distribution

Stockout analysis: causes, frequency, and lost sales

Measure recorded stockout incidents, unavailable time, and unfilled order value by SKU and location. Separate later recoveries from confirmed cancellations and reconcile the exception totals.

Oct 14, 20265 min read
Board and management reporting · Distribution

RFM analysis for products: what the scores can tell you

Product RFM compares how recently each SKU sold, how often it appeared on orders, and how much sales value it generated. Work through a distributor's order lines, set explicit score bands, and understand why a strong RFM code is only one input to a product decision.

Oct 10, 20266 min read
How-to guides · Distribution

Walmart inventory management case study: what to measure

Use public Walmart evidence to frame the inventory and service questions a business should measure. Rebuild turnover, aging, and fill rate in a worked US distributor example, then test a change to ending inventory.

Oct 7, 20266 min read
Finance metrics and formulas · Distribution

Maintained margin formula: markdowns and realized profit

Calculate the merchandise margin retained after markdowns and allowances. Follow a category example from original ticket value to net sales, merchandise cost and the reconciliation back to initial margin.

Oct 5, 20265 min read
Finance metrics and formulas · Distribution

Profit and loss statement example, line by line: a sample P&L for a mid-sized distributor

A filled-in profit and loss statement for a US distributor with $47,000,000 of net revenue, this year against last, read line by line from gross sales to net income. It shows how each subtotal is built, the same P&L as percentages of revenue, and the bridge that explains why net income rose 52% on 7% more revenue.

Sep 25, 20267 min read