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For industrial, MRO and building products distributors

Account penetration analytics for industrial distributors.

Which accounts buy one category from you and five from a competitor. Which branch has a hundred dormant accounts worth reactivating. Which outside rep is covering forty accounts and calling on twelve. From the ERP export you already have.

Upload sample data to try itSee a demoAI analytics for Industrial distributorsWorks with Epicor, Infor and SAP exports. Account IDs only.
Account 7714 · categories bought against normreconciled ✓
Fasteners
$84k
Safety
$31k
Cutting tools
$12k
Abrasives
$3k
Power tools
—
Total$130k
Per accountcategories bought against categories held
Per branchpenetration, dormancy, rep load
100%reconciled to invoiced sales

Share of the account, by category

Industrial accounts buy across categories, and most distributors only see the ones they win. Covirage compares each account to similar accounts, values the categories you are missing, and ranks them by branch and rep.

Category gaps

Categories bought against what similar accounts buy, valued at your margins.

Dormant accounts

Accounts with no order in a window you set, ranked by past value.

Rep coverage

Accounts per outside rep and calls logged, so the list fits the calendar.

How it works

Three steps, in this order.

Export invoiced sales

By account, category and rep from the ERP.

Set the norms

By account type and size. Defaults provided.

Work the list

Reps get gaps per account. Branch managers get the roll-up.

“Reactivation was a project every year. Now it is a list that refreshes every Monday.”A branch manager at a regional distributor

Questions this industry asks

Short answers. The Help center has the long ones.

Which ERPs?

Any export with account, product category, sales and rep. Epicor Prophet 21, Infor and SAP exports work as they are.

Does it need the CRM?

No. Invoiced sales alone give penetration. Add the CRM for call coverage.

Multi-branch?

Yes. Branch is a level of the roll-up, and branch totals are asserted against the company total.

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