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Glossary

Pitch conversion

Mandates won over pitches made, by sector team and product, by count and by estimated fee, from the pitch log joined to the mandate register within a stated window. With senior hours per pitch at a stated rate, fees won per senior hour by cell is the bid discipline.

DefinitionMandates won over pitches made, by sector team and product, by count and by estimated fee, from the pitch log joined to the mandate register within a stated window. With senior hours per pitch at a stated rate, fees won per senior hour by cell is the bid discipline.

Unsolicited apart

Mandates with no prior pitch are shown separately, so conversion is neither over- nor understated.

Count is not the measure

The busiest team is often the least converting.

How it is computed

Mandates won divided by pitches decided, by sector team and product, by count and by estimated fee, from a pitch log that records outcomes.

Example

The industrials team pitched 22 times and won 3: 14 percent. Healthcare pitched 9 and won 4. Industrials is congratulated for activity.

Where it goes wrong

The pitch log records that a pitch happened and never what became of it.