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Glossary

Concentration

The share of a total held by a few members: a partner's fees from three clients, a site's inbound from one supplier, a desk's revenue from its top five accounts. Risk expressed as a fraction.

DefinitionThe share of a total held by a few members: a partner's fees from three clients, a site's inbound from one supplier, a desk's revenue from its top five accounts. Risk expressed as a fraction.

How it is computed

The largest N members' value divided by the total, or the number of members that make up a threshold share. Top-five share and the count to eighty percent are the usual pair.

Where it appears

Partner books, supplier bases, customer portfolios, hospitality accounts. The same measure in every case, and the same reading: the fewer members it takes to reach the threshold, the more exposed the total is to one of them leaving.

How it is computed

The share of a total held by its largest members: top one, top five and top ten, with the prior period beside each, computed after rolling members up to their parents.

Example

A partner bills $2.4 million, of which $1.5 million comes from three clients: 63 percent. Firm-wide concentration is modest; this partner's book is fragile.

Where it goes wrong

Measured only at company level. The risk usually sits inside one person's book, one site or one lane.