The properties, sites or customers of the same type and market that a unit is measured against, drawn from the company's own portfolio. A resort is never compared to an airport hotel. The set is stated on the line.
Four to twelve members. Under four is flagged; two is not a norm.
The set comes from the company's own units, not an external index, so the expected figure is something the company has demonstrably achieved.
Units of the same type, size band and market, chosen by stated attributes from the company's own portfolio. A unit's measures are read against the median of its set.
A 180-room city-centre business hotel is compared with the group's six others of 150 to 220 rooms in primary cities, not with the resort properties. Its corporate share of 41 percent is below the set's median of 55.
Comparing every unit with the portfolio average. A resort and an airport hotel are both marked as outliers for being what they are.