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Share of wallet · compared with BI suites

Share of wallet without a BI suite

"How much of each customer's spend do we hold?" is the question sales and account management leaders ask. With a BI suite, the first answer usually takes days to weeks. Here is what each approach takes, and when a BI suite is still the right choice.

What the job needs

The question

How much of each customer's spend do we hold? Asked by sales and account management leaders, every month.

The data

Invoiced sales by customer and product, with segment or size.

The answer

Each customer's spend against the norm for similar customers, with the gap valued.

With a BI suite

  1. Load the data into a warehouse or the tool's own model
  2. Write the measures in the tool's modelling language
  3. Design the report or dashboard for share of wallet
  4. When the number moves, an analyst builds the explanation

From the files you already export

  1. Export sales by customer and product
  2. Map the segment or size once
  3. Ask where similar customers buy more from us
  4. The gap comes back valued, by customer and category

Side by side

BI suitesCovirage
Time to the first answerUsually days to weeks: a data model built, measures written in the tool's own language, reports designedMinutes on a file you already export; set up for you within a week
What it needsA clean data source or warehouse, a data model, and someone who can write the tool's measuresThe exports your systems already produce. No warehouse, no modelling language, no data team
Who builds itA BI developer or analyst, often in a central data teamWe map the columns once and set the dashboard up for you
Where "why" comes fromA dashboard shows what changed; explaining why is usually a new report someone buildsAn explain block splits every change into its causes; the lines sum to the change, and each opens to its rows

Typical patterns, not a verdict on any product.

When a BI suite is still the right choice

  • An organisation standardising reporting across many teams
  • An analyst team that wants full control of visuals and models
  • A warehouse already in place with a modelled layer

Named products in this group

Databricks AI/BI alternatives · Looker alternatives · Metabase alternatives · Power BI alternatives · Qlik Sense alternatives · Sigma alternatives · Sisense alternatives · Tableau alternatives · Zoho Analytics alternatives

Questions about share of wallet

Can share of wallet be done in a BI suite?

Yes. A BI suite suits an organisation standardising reporting across many teams. The question is what it takes. Usually days to weeks, with a data model built, measures written in the tool's own language, reports designed. If a BI suite is already in place and staffed, it may be the right home for share of wallet.

What data does share of wallet need?

Usually invoiced sales by customer and product, with segment or size. Covirage reads those exports directly and maps the columns once.

What comes back when I ask "How much of each customer's spend do we hold?"

In Covirage, each customer's spend against the norm for similar customers, with the gap valued. Our tools compute it and check that it reconciles; the AI model explains it.

See it on your own data

Bring an export you already produce. The data map opens next, every column mapped once, and the first question is answered in minutes. Free, in your browser, no account. Or talk to us and we will set it up for you.