Alternatives · BI suites
Zoho Analytics is Zoho's self-service business intelligence and reporting product. It suits small and mid-sized businesses wanting published, entry-level BI pricing. If the question on your desk is why a number moved, and your data arrives as exports, there is a lighter way to answer it.
Zoho Analytics is Zoho's self-service business intelligence and reporting product. It brings in data from files, business applications, databases and warehouses, prepares it with drag-and-drop or AI-assisted pipelines, and lets users build reports and dashboards. Its AI assistant, Ask Zia, answers questions in natural language and generates reports, dashboards and insights.
None of these is a fault in Zoho Analytics. They are situations where a team needs something narrower, sooner or lighter than what it is built to do.
| The situation | How Covirage approaches it |
|---|---|
| Costs scale with stored rows as well as users | Three tiers on one sheet, with set up included |
| Generative AI features sit on the Premium and Enterprise plans | The assistant is part of every tier |
| Several AI skills need the organisation's own OpenAI credentials | Nothing to configure: the assistant works as soon as your file is loaded |
| Reports and dashboards are built by the team | The measures and the explanation for your desk ship with the product |
| Zoho Analytics | Covirage | |
|---|---|---|
| Built for | Small and mid-sized businesses wanting published, entry-level BI pricing; Companies already running Zoho CRM, Books or other Zoho applications | The person waiting for the answer: one desk, then the next |
| How it gets data | Data is imported from files, business applications, databases, data lakes and warehouses through more than 500 connectors, with scheduled synchronisation (once a day on Free and Basic, up to 8 times on Standard and up to 24 times on Premium and Enterprise). Premium and Enterprise plans can also connect live to databases without importing the data. Pipelines offer over 250 transforms for data preparation. | Files and sheets now; scheduled delivery by API, S3, Azure, SFTP or email on Business; connections built with your team on Enterprise |
| Needs before the first answer | Connections to each source, and a sync schedule suited to the plan; Data preparation pipelines where sources need cleaning or joining; The Premium or Enterprise plan for Ask Zia's generative AI capabilities | The exports your systems already produce. No warehouse, no modelling language, no data team |
| Typical setup | Not published | Minutes on a file you already export; set up for you within a week |
| AI | Ask Zia is a conversational assistant that interprets a question, generates a suitable report with filters or groupings, and suggests follow-up views. Zia Insights writes descriptive, predictive, diagnostic and prescriptive narratives. Administrators assign each generative AI skill to a model: query suggestion, report creation and descriptive and diagnostic insights can use Zoho's own LLM or OpenAI, while skills such as formula suggestion, pipeline creation, dashboard creation and recommendations run on OpenAI and require the organisation's OpenAI credentials. Generative AI is available on Premium and Enterprise plans. | The AI model chooses a measure and writes the explanation; our tools do the arithmetic and check every total |
| Published pricing | Free plan: 2 users, 10,000 rows. Paid cloud plans as shown on Zoho's UK pricing page on 24 September 2026, billed annually and excluding VAT: Basic £19 a month (2 users, 0.5 million rows), Standard £39 (5 users, 1 million rows), Premium £92 (15 users, 5 million rows) and Enterprise £369 (50 users, 50 million rows). Prices are shown in local currency by region, annual billing saves 20% compared with monthly, and extra users, viewers and rows are paid add-ons. A 15-day free trial is offered, and on-premise editions are priced separately. | Three tiers on one sheet, shared in a conversation |
| Getting data out | Reports and dashboards can be exported as CSV, Excel, PDF and HTML, and charts also as images. Reports and dashboards can be emailed on a schedule, and the Bulk API can export a view as CSV, JSON, XML, XLS, PDF, HTML or an image. | Export every table as a workbook or JSON at any time |
Many teams use both: Zoho Analytics for what it is built for, and Covirage for the recurring question a desk would otherwise hand to an analyst.
It reads their exports, as it does for any system: sales, invoices and ledger exports are mapped once and reused every month. Zoho Analytics connects to Zoho applications natively; Covirage answers the desk's recurring question from the files.
Sometimes, and often not. Zoho Analytics is built for small and mid-sized businesses wanting published, entry-level BI pricing. Covirage answers one desk's questions from the files that desk already exports, set up for you in a week. Many teams keep Zoho Analytics for what it is built for and use Covirage for the question it would otherwise leave to an analyst.
It starts with the exports those systems already produce: files and sheets now, scheduled delivery by API, S3, Azure, SFTP or email on Business, and connections built with your team on Enterprise. We never hold credentials to your systems.
No. The AI model chooses which measure answers the question and writes the explanation. Our tools do the arithmetic, and every total is checked before it is shown. If a question needs a measure we do not have, the assistant says so.
Bring an export you already produce. The data map opens next, every column mapped once, and the first question is answered in minutes. Free, in your browser, no account. Or talk to us and we will set it up for you.
Facts about other products on this page were checked on 24 September 2026 from the pages below. Product names are trademarks of their owners, used here only to identify them. Covirage is not affiliated with, endorsed by or sponsored by any of them. If something here is out of date, tell us and we will correct it.