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Blog · Data quality and reconciliation · Foodservice distributors

Order guide compliance: what a kitchen was set up to buy against what it buys

How a foodservice distributor measures how closely each kitchen's orders follow the order guide it was set up with, from the order guide file and the delivery ledger: guide items ordered, guide items never ordered, off-guide items ordered instead, the substitution pairs that recur, the kitchens whose guide is stale, and why a low compliance figure is usually a guide problem before it is a customer problem.

The short answerEvery kitchen account has an order guide: the items it was set up to buy, with the agreed prices. Order guide compliance is the share of the kitchen's order lines that are guide items, from the delivery ledger against the guide file. The rest is off-guide: items the kitchen buys that are not on its guide, often a substitution for a guide item it stopped ordering. Recurring substitution pairs across kitchens are a guide maintenance problem, not a customer one, and the kitchens whose guides have not been updated in a year are the list.

A kitchen was set up two years ago with an order guide of a hundred and forty items. Its menu has changed twice since. It now orders half its lines off the guide, at list price, missing rebates, for items the rep never knew it wanted. The guide file against the delivery ledger shows it, and the substitution pairs say what the guide should now contain. This guide sets out compliance, the pairs, and the stale-guide list.

The measures

Per kitchen, per period:

Compliance = order lines on guide items ÷ order lines Guide items never ordered in the period, as a share of the guide Off-guide lines, and their value at list against the guide price where an equivalent exists

Per pair of items, across kitchens:

Substitution pair = a guide item that stopped being ordered and an off-guide item in the same category that started, at the same kitchens

The rows you need

  • Order guide file: account, item, agreed price, last updated.
  • Delivery ledger: account, item, category, date, lines, value.
  • Item master: item, category, list price.

Account identifiers only.

The assertion

order lines = on-guide + off-guide, per kitchen

Every line in one class. An item on the guide that is not in the item master is a guide error, listed.

A worked list

Kitchen Guide items Compliance Guide items never ordered Off-guide lines Off-guide value at list premium Guide last updated Reading
2207 140 48% 61 (44%) 380 $4,100/qtr 23 months ago Stale guide
4471 90 91% 8 30 $200/qtr 2 months ago Fine
9034 110 62% 22 190 $1,900/qtr 1 month ago Not stale; menu change?

Kitchen 2207 has a guide nobody has touched in two years, half its lines off it, and four thousand dollars a quarter of list-price premium the kitchen is paying for items that should be on an agreement. That is a rep visit with a proposed guide in hand.

Substitution pairs, across the base

Guide item stopped Off-guide item started Kitchens Reading
I-2207 I-2288 41 Same category; pack size change. Update guides
I-4471 I-4490 19 Brand switch. Update guides; check rebate

Two pairs explain a third of the off-guide lines in the base. Forty-one guides updated in one task.

Where it goes wrong

Compliance read as customer behaviour. The guide is stale; the kitchen is fine.

Off-guide priced silently at list. The kitchen pays a premium and finds out from a competitor.

Guide items never ordered left on. The guide is a hundred and forty items and the kitchen uses eighty. Trim it.

Pairs not aggregated. Each rep updates one guide; the base has forty with the same substitution.

Every quarter, compliance and the pairs

Mapped once, the order guide file, the delivery ledger and the item master produce compliance per kitchen, the stale-guide list and the substitution pairs every quarter. Covirage builds this from the exports as they are. The foodservice page describes the setup, and the menu-driven demand guide covers what the updated guide should contain.

Questions people ask

Why does the order guide matter?

It carries the agreed prices, the rebate-eligible items and the items the distributor stocks for that kitchen. Off-guide purchases are priced at list, miss rebates, and are sometimes items the branch does not stock, which turns into a lost line. Compliance is where the pricing agreement meets the actual orders.

Is low compliance the kitchen's fault?

Usually not. A kitchen ordering off-guide is ordering what it needs; the guide has not kept up with the menu. The substitution pairs say which guide items should be replaced by which off-guide items, and updating the guide is a rep's task with a list.

How is a stale guide detected?

By the guide's last update date against the share of the kitchen's lines that are off-guide. A guide untouched for a year with a third of lines off it is stale; one updated last month with a third off is a different problem. Both are on the report with the date.