Blog · Industry
Which operators you serve on twelve rigs while they run forty. Which basin has activity and no coverage. Which service line each operator buys from you and which from the competition. From the job tickets and invoices you already have, reconciled to billed revenue.
How an oilfield services company weights its operator coverage by current activity from public rig and permit data: operators ranked by active rigs or permits per basin, the company's revenue with each, the activity-weighted coverage per basin, and the list of operators drilling most where the company is least, valued at revenue per rig from the operators it serves fully.
16 Sept 20262 min readWhy an oilfield services company's coverage numbers depend on a mapping table from every operator name in every source to one identifier: subsidiaries, joint ventures and abbreviations, the unmapped-rig count that says how complete the table is, and how to maintain it as operators merge and rename.
16 Sept 20263 min readHow an oilfield services or energy equipment company measures coverage by operator and basin from its own invoices and job tickets plus the rig activity file it already buys: service lines sold against bought, rigs served against rigs active, and the reconciliation to billed revenue.
16 Sept 20263 min readHow an oilfield services or equipment rental company measures utilisation of its fleet per equipment class per basin from the rental ledger and the fleet register, the operators whose rental days fell against their own history while their activity did not, the idle classes in one basin that another basin is short of, and the identity that ties rental days to invoiced rental revenue.
16 Sept 20263 min readThe ten questions a vice president of sales at an oilfield services company puts to the basin managers, which operators are drilling most where we are least, is our operator name mapping complete, what is fleet utilisation by class and basin, which operators cut rental days while their rigs held, which idle equipment could move to a short basin, what is revenue per rig against the operators we serve fully, which operator contracts recompete when, which basin teams cover their operators, what is share of the operator's wallet by service line, and what changed, each with the table from the ledger, the activity feed, the rental ledger and the fleet register, and the answer to send back.
16 Sept 20263 min readHow to choose analytics software for Oil and gas services: the questions, the data, ten vendor questions and the traps.
24 Sept 20264 min readThe ten sales KPIs an oilfield services or equipment company should run on, each with its formula, the export it comes from and what it tells you: operator wallet share by basin, activity-weighted coverage, service lines per operator, rental fleet utilisation by operator, operator mapping completeness, bid win rate, price realisation against master service agreements, operator concentration, days sales outstanding by operator, and job margin by basin. Also the three measures most companies miss, the figures to drop, the identities, and who owns what.
17 Sept 20264 min readCustomer coverage analytics for oilfield services, by operator and basin.
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