For B2B sales organisations in any sector
Which accounts in the territory nobody has touched this quarter. Which rep carries ninety accounts and works twenty. Which region is growing on three customers and losing the rest. From the CRM and the revenue source you already have, account IDs only.
Pipeline, forecast and win rate all sit on top of one question: did anyone call the account. Covirage answers it per rep and per territory from the CRM activity you already log, and reconciles the revenue behind it to finance.
Accounts with no logged activity in a window you set, ranked by past and potential revenue.
Accounts per rep against activity, so managers can rebalance before quarter end.
Coverage and revenue by territory, week on week, against plan.
Three steps, in this order.
The CRM activity export and the revenue export, on a schedule or by upload.
Ninety days by default. Shorter for transactional sales.
Reps get their untouched list. Managers get the roll-up.
Short answers. The Help centre has the long ones.
The SaaS page is product whitespace against ARR for software companies. This page is coverage and activity for any B2B sales team, whatever it sells.
No. CRM activity alone gives coverage. Add revenue to rank the list by value and reconcile it.
Any CRM that exports account, owner, activity date and revenue. Salesforce, HubSpot and Dynamics all do.
Analytics software for sales teams, compared · Alternatives to named products
Written for this desk: the measures, the data you already hold, and the arithmetic.
What a newly hired rep should be given on day one from the book they inherit: the accounts ranked by revenue with days since last touch, the returning lines that were bought and dropped, the dormant accounts with their cadence and run rate, the open deals with slip counts, and the tier cadence that says who to call first. A ninety-day plan in three lists, the measures that say whether the ramp is on track, and why it beats a week of shadowing.
16 Sept 20263 min readWhy pipeline, forecast and win rate all rest on whether anyone contacted the account, and how any B2B sales team measures coverage from CRM activity: untouched accounts, rep load, territory trend against plan, and the reconciliation to invoiced revenue.
16 Sept 20263 min readHow a sales leader measures the share of first meetings that become a qualified opportunity within a stated window, per rep and per source, from the activity log and the pipeline: the conversion rate, the meetings with no opportunity and no follow-up, the reps with many meetings and little pipeline, the sources whose meetings convert, and why the measure sits between activity and pipeline where most teams measure neither.
16 Sept 20262 min readHow a sales leader measures the load on each rep from the CRM export, accounts and open opportunities weighted by expected effort, sets the norm from the team's own best-performing reps, and finds the two failure modes the headcount plan hides: reps with too many accounts to touch and reps with too few to hit number.
16 Sept 20262 min readHow a sales leader measures the days between an account being assigned to a rep and the first logged touch, from the assignment history and the activity log: the median per rep, the accounts past a stated number of days with no touch, the effect on first-year revenue from the team's own history, and why the number is the earliest coverage signal a team has on new business.
16 Sept 20262 min readHow sales teams should choose analytics software: start from the questions, check the data you hold, ask vendors ten questions, avoid the traps.
24 Sept 20264 min read