For hotel groups, venues and leisure operators
Which corporate accounts book one of your properties and travel to twelve cities where you have one. Which agencies send you conferences and take their room blocks elsewhere. Which sales manager holds three hundred accounts and has visited forty. From the property management and sales systems, account IDs only.
A corporate account is a set of cities, and every city is a sale. Covirage compares the properties an account books with where its people travel, values the gap at your rate, and ranks it by sales manager so the list fits the quarter.
Properties booked against the account's footprint, from RFP data or the travel pattern you hold.
Corporate, group, leisure and agency by property, month on month.
Accounts per manager against visits and calls logged. The gap is the calls not made.
Three steps, in this order.
By account, property, segment and month.
RFP cities where you hold them. Otherwise the norm for that account type is used.
Managers get property gaps. The commercial director gets the roll-up.
Short answers. The Help centre has the long ones.
No. Account IDs, properties, segments and revenue only. Guest records never reach Covirage.
Opera, Delphi, Salesforce, or any export with account, property, segment and nights or revenue.
Suppliers selling to them have their own page, foodservice distributors. This page is for operators selling rooms and space.
Analytics software for hospitality, compared · Alternatives to named products
Written for this desk: the measures, the data you already hold, and the arithmetic.
How a hotel group's sales team measures production against negotiated corporate rate agreements from the reservation export: room nights consumed per account per property against the volume the agreement was priced on, the accounts under-producing and the properties they are not using, the accounts over-producing whose rate is now too low, and the list for the annual RFP season.
16 Sept 20262 min readHow a hotel group measures its meetings and events space from the function diary: sold hours over available hours per room per property, revenue per available square metre, the day-of-week and month pattern, the properties whose function space sells out on Tuesdays and sits empty on Fridays, the group bookings that took space without rooms, and the identity that function revenue in the diary equals function revenue in the ledger.
16 Sept 20262 min readHow a hotel group builds a pace report from the reservation export that a revenue manager can act on: rooms and revenue on the books for each future month against the same point last year, by segment, per property, the properties behind pace in a segment where their comparable set is ahead, the pickup still needed to reach budget, and the identity that ties the pace table to the reservation system.
16 Sept 20262 min readHow a hotel group measures share of each corporate account by property: nights booked at your properties against the account's travel footprint, segment mix per property, sales manager coverage against accounts assigned, and the reconciliation to room revenue.
16 Sept 20263 min readHow a hotel group's commercial team builds room-night mix per property by segment from the property management export, sets each property's expected mix from its own comparable set, and lists the properties whose corporate or group share has drifted from where properties like them sit, without ever comparing a resort to an airport hotel.
16 Sept 20262 min readThe ten questions a hotel group's commercial director puts to the property and sales teams, which properties are behind pace and in which segment, which corporate accounts under-produce their agreements, which properties have the wrong segment mix for their set, where does function space sit empty, which accounts leak to public rates, which sales managers cover their accounts, which properties turn business away midweek, which agreements expire with no production review, what is the group's concentration by account, and what changed, each with the table from the reservation snapshots and the agreement file, and the answer to send back.
16 Sept 20262 min read