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Guide · Distributors

Route coverage from a weekly sales sheet.

Written for the desk, not for the product. What the measure is, how to compute it from the data you already hold, and where it goes wrong. About twelve minutes.

What it measures

The measure in the desk’s own words and one worked example with real-looking numbers, so a reader can check their intuition before reading on.

The data you need

The minimum columns, where they usually live, and the two or three ways the export is normally wrong.

How to compute it

The roll-up, level by level, with the identity that must hold at each level. Readers who follow this in a spreadsheet arrive at the same figures Covirage produces.

Where it goes wrong

Double counting across channels, stale hierarchies, names that changed, totals that do not match finance. Each with the assertion that catches it.

Doing it every week

The only product mention in the guide: what the same measure looks like when the upload, the checks and the Monday brief are automatic.

In this guide
  1. What it measures
  2. The data you need
  3. How to compute it
  4. Where it goes wrong
  5. Doing it every week

Try it on your rows

Upload a sample and see the same roll-up computed and checked. Free, no account.

Definitions used
  1. Coverage
  2. Share of wallet
  3. Penetration
  4. Reconciliation