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Glossary

Excess drops

Deliveries per week to an account above the norm for accounts of the same size and type, from the delivery log, times a stated cost per drop. The list is accounts with no stated delivery constraint, and the offer is the schedule that similar accounts already run on.

DefinitionDeliveries per week to an account above the norm for accounts of the same size and type, from the delivery log, times a stated cost per drop. The list is accounts with no stated delivery constraint, and the offer is the schedule that similar accounts already run on.

Not a blanket minimum

A minimum order hits small accounts on the right frequency and misses the large one on daily drops.

Constraints shown, not listed

Fresh-only kitchens with no storage are beside their norm, not on the list.

How it is computed

Deliveries per week to an account minus the norm for accounts of the same size and type, from the delivery log.

Example

A cafe spending $900 a week takes five deliveries where similar accounts take two. Three excess drops at $38 cost $5,900 a year on an account earning $9,000 of gross margin.

Where it goes wrong

Seen as good service. It is, and it is unpriced.